Thursday, October 13, 2011

This is the kind of Ad the Democratic Party Needs to Get Behind

With a critical election coming up next year, it would seem no longer feasible that the Republican attack machine could mount a successful campaign to brand President Obama and Democrats as being weak on national security. The killing of Osama bin Laden, in a major symbolic way, was the first step in eradicating that age-old myth. But Obama didn't stop there.

Earlier this month, the administration tracked down and killed two American-born Muslim terrorists, Anwar Awlaki and Samir Khan, by Drone attack over northern Yemen. And just last week, thе U.S. Justice Department announced it had thwarted a terrorist рlοt involving аn elite Iranian military unit tο assassinate Saudi Arabia’s ambassador tο Washington. An Iranian-born U.S. citizen, Manssor Arbabsiar, іѕ іn custody.

There have been other instances where the administration's broken up various plots to kill Americans, and I'm sure there'll be others before next November. But in order to command this issue and rid themselves of a patently false label they've be historically slapped with, Obama and Democrats must effectively craft the right message and define the debate, and then use every media resource in its foreign policy arsenal to effectively spread this message to voters. Nothing's automatic in politics, and just because something is factual doesn't mean the voting public will view it that way.

Between now and the election I will be creating a series of 30-second campaign ads that will not only focus on national security, but domestic issues such as the economy and health care. The above video is our first, (which I wrote, directed and produced and is edited by Ben Guzman.) The message is simple: "Re-elect President Obama...and Keep America Safe." Our ads will not only carry a simple, strong message, but they will be delivered with the same type of bumper-sticker/soundbite effectiveness through which Republicans have been defining the debate for over a decade now. It's how Democrats need to be speaking.

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